PALGIE: Elegant Branding for Natural Beauty

• Client:  Sofia Marcelli
• Date:  Juin 2024
• Author:  AuraTale

Simplicity, elegance, innovation!

PALGIE is a brand dedicated to natural skincare and haircare, with a unique branding concept that emphasizes elegance, femininity, and simplicity. The minimalist logo, hand-crafted for uniqueness, embodies natural beauty and is scalable across all media. A cohesive color palette and font selection reinforce PALGIE’s identity, while an innovative packaging design, along with business and gratitude cards, ensure a professional, high-quality brand image. Each element of PALGIE’s branding captures the brand’s commitment to style, quality, and natural beauty.

Print Materials & Collaterals
From business cards to promotional materials, I extended PALGIE’s branding into various print formats to ensure a cohesive identity across all customer touchpoints. These materials are not only functional but also serve as a tangible reminder of PALGIE’s brand values and high standards, further building customer trust and loyalty.
Outcome & Reflections
This project allowed me to combine my skills in visual storytelling and brand strategy, creating an identity that resonates deeply with PALGIE’s audience. The cohesive branding strategy has positioned PALGIE as a standout in the cosmetics market, delivering a memorable and sophisticated brand experience that strengthens its market presence.